Making content visible
If you are going to include social media elements in your display, it needs to be clearly visible.
There are a few ways to make it visible without taking up the entire display. You can use contrasting colors to draw attention to the content or use animations to make them stand out.
If you want to highlight your social media, you need to make sure you emphasize the "social" aspect. You can't just put your own statuses or tweets on your displays and expect people to care. You need to show customer interactions. Here are a few examples:
Of course, you can obviously control which comments you choose to highlight. You shouldn't just put up your feed of comments, which might contain trolls. But you can also take advantage of troll comments by highlighting a snarky response to trolls, such as the infamous Wendy's Twitter feed, which features takedowns and roasts of users.
Include a call to action
The key to all successful advertising is having a clear call to action. Customers should take a look at your message and understand what they should do in response. So if you use social media in your display, it needs to have a clear purpose.
If you simply want customers to follow you on social media, you should display your handles/pages very clearly so people can see it. If, however, you want to use social media to help drive sales with your display, you will need to carefully consider your message.
You could, for example, offer customers a coupon or discount code for liking or following your company's pages. Or you could put a message on your display saying, "Mention this ad on our social media for a free coupon!" With this message, you have a clear call to action in place that helps boost your bottom line!
Article by Bradley Cooper, a Technology Editor for DigitalSignageToday.com and BlockchainTechNews.com. His background is in information technology, advertising, and writing.