Making content visible
If you are going to include social media elements in your display, it needs to be clearly visible.
There are a few ways to make it visible without taking up the entire display. You can use contrasting colors to draw attention to the content or use animations to make them stand out.
If you want to highlight your social media, you need to make sure you emphasize the "social" aspect. You can't just put your own statuses or tweets on your displays and expect people to care. You need to show customer interactions. Here are a few examples:
Of course, you can obviously control which comments you choose to highlight. You shouldn't just put up your feed of comments, which might contain trolls. But you can also take advantage of troll comments by highlighting a snarky response to trolls, such as the infamous Wendy's Twitter feed, which features takedowns and roasts of users.
Include a call to action
The key to all successful advertising is having a clear call to action. Customers should take a look at your message and understand what they should do in response. So if you use social media in your display, it needs to have a clear purpose.
If you simply want customers to follow you on social media, you should display your handles/pages very clearly so people can see it. If, however, you want to use social media to help drive sales with your display, you will need to carefully consider your message.
You could, for example, offer customers a coupon or discount code for liking or following your company's pages. Or you could put a message on your display saying, "Mention this ad on our social media for a free coupon!" With this message, you have a clear call to action in place that helps boost your bottom line!
Article by Bradley Cooper, a Technology Editor for DigitalSignageToday.com and BlockchainTechNews.com. His background is in information technology, advertising, and writing.
Buying digital signage can be daunting, and the software you choose to run your system will make the difference between successful adoption or not. Digital signage cost, network options, features, and support are all things you should consider when evaluating your options.
Need some advice on how to plan your digital signage solution? We can help! In the meantime, here are a few questions you can use to get the conversation started, so you can choose the best content management software for your needs.
1- Is is specifically for organizational communications?
Workflows are different in the offices and on campus, so you don't want digital signage software that's made for retailers or airports with just a few features you can use.
2-Is it a native application or web-based?
Desktop software limits you to a single computer, while web-based software lets anyone in your organization with browser access and a password to post, manage and schedule messages.
3-Does it have user-friendly tools and templates?
Not everyone is a graphic designer. Make sure your software has east design and scheduling tools, as well as good looking templates so people can create beautiful messages quickly and easily.
4- Does it allow for data integration?
A lot of what you'll want on screen is already in another system. Make sure it can easily import event schedules, weather, news, Excel, dashboards, social media, SharePoint, webpages and other data you already use.
5- Does it have an alert messaging mode?
Severe weather, safety alerts, and other emergency notifications need to override scheduled playlists at the touch of a button. Ask if the system is CAP-compliant, so CAP triggers can automatically.
6-Does is support interactivity?
Touchscreens are a great way to engage your audience, and they give you more real estate for messages. Make sure your software lets you publish interactive content, like wayfinding.
7-Is it scalable and expandable?
Your software should work for a single screen or enterprisewide messaging across the globe. Make sure you can add media players and software users without hitting technical or licensing snags.
8-What are the purchasing options?
You may already have the hardware, or you might need the whole package. Make sure you can add media players and software users without licensing fees if possible.
9- What about warranty?
Make sure you have a generous hardware warranty. Free customer support is the most ideal option for any troubling shooting or ongoing help and tips and tricks.
10-How well is it supported?
Does the software vendor offer training? How about design services or consulting? Be sure you understand how to often the software is updated and what kind of technical support you get with your software purchase.
Do you ever find yourself glancing at something on your television or phone for a second, only to find yourself watching a program for an hour straight?
Digital screens are captivating to the modern audience, and while sometimes it’s good to get a break from it all, these displays are capable of providing timely, relevant information that engages with audiences and helps them pass the time away. Here are a few locations that we consider “ideal” for digital signage solutions that aim to curb customer dwell times.
Lobby signs act as a digital concierge for visitors, providing them with directories, information about the building and its tenants and giving directions via maps and transit information. Digital signage in a building communicates to everyone that the space is modern, tech-savvy and designed with personal comfort in mind. This makes it a powerful tool in the hands of interior designers that want to build interesting spaces in hotels and office buildings.